![]() are you expecting a range of answers and/or do you need to be able to identify differences between those who are, for instance, SATISFIED, VERY SATISFIED, and COMPLETELY SATISFIED rather than just (say) SATISFIED and VERY SATISFIED.” Seven-point Likert items suffer from bias in response style.Įlliot Simmonds, Research Director at DJS Research Ltdcomments, “The decision between a five or seven-point Likert Scale is typically around granularity, e.g.There is a negligible amount of quantitative difference in the data between the 5-scale and 7-scale variants.They can choose any! But why should you opt for a 5-point Likert Scale? Are there any pros and cons to this? In the above question, the respondents have five different options to choose from the Likert question, ‘How easy it is to create surveys with SurveySensum’. Here’s a great example of a 5-point Likert Scale for easiness. This scale can be used for measuring agreement, likelihood, frequency, importance, quality, and a lot more. The options include two extremes, two intermediate, and one neutral opinion. There are two main types of the Likert Scale.Ī 5-point Likert Scale offers five different options for the respondents to choose from. Now, let’s talk about the different types of Likert Scale with examples, and their pros and cons. ![]() Hope you have understood what the Likert Scale is. Their choice of answers ranges from very dissatisfied to very satisfied making it easy for me to evaluate the overall results. In the above question, I am asking my customers how satisfied they are with the CX Platform. And when you want to evaluate their answers to get a holistic view of their opinions. Or when you want to dig more to know customers’ reactions to a particular event such as after a webinar, on the product performance, on a new product features launch, after a customer onboarding, or post customer support. They are best used to understand how your customers feel about you, your service, or your product. Named after the American social psychologist, Rensis Likert, this bipolar scale gives 5 or 7 different options ranging from one extreme to another for the respondents to choose from. The Likert Scale is a rating scale that helps you gauge the attitudes or opinions of your customers. Let’s start with the definition of a Likert Scale. Want to know how exactly your customers feel?Īre you able to comprehend your customers’ feedback?ĭo you want to simplify their complex opinions? ![]() How to create a Likert Scale Survey with SurveySensum? ![]() What are the benefits of the Likert Scale? How to write Likert Scale survey questions? Alternative types of Likert Scales you can use during a Survey ![]()
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